Who we are

Sierra Nevada Onding

SNO was born in Lake Tahoe and built around family, mountain life, and that feeling you can’t quite explain — but you know it when you feel it.

I’m Chelsea, founder of SNO, Tahoe local of 15+ years, wife to Mason, and mama to Remi. This brand started in our living room — just an idea fueled by our love for raising our daughter in the mountains, chasing powder days, and building something of our own. SNO is proudly family-owned and operated, and every drop represents the life we’re creating together.

So what’s “Onding”?

It’s that energy you feel before a storm rolls in.
It’s first chair on a bluebird morning.
It’s the calm after a long powder day.
It’s crisp alpine air, small-town ski vibes, and that deep connection to the peaks that shape you.

We design SNO for life on and off the mountain — pieces you’ll actually live in. School drop-offs in snow boots. Coffee runs in town. Après with friends. Cozy nights after long days outside. Elevated, comfortable, adventure-ready.

We keep it intentional:
• Small-batch production
• High-quality fabrics
• Only 50 pieces per color and design
• No mass production. No restocks.

When it’s gone, it’s gone.

Each year, we release a collection inspired by a different mountain town — incorporating its outline, coordinates, and local energy into the design. Because mountain towns aren’t just places. They become part of who you are.

SNO isn’t fast fashion.
It’s limited. It’s lived-in. It’s made for the families, the locals, the weekend warriors, and the snow lovers who live intentionally and chase the good vibes.

From our family to yours —
Welcome to Sierra Nevada Onding.

Live the rad life.