Who we are

SNO Apparel—short for Sierra Nevada Onding—was born from our family’s love of mountain life and the magic of the Sierra Nevadas. “Onding” captures the movement, energy, and emotion of the mountains: storms rolling in, stillness after fresh snow, and the deep connection we feel to the peaks that shape us.

We created SNO to blend comfort, style, and adventure for life both on and off the mountain. Designed in Tahoe and inspired by crisp alpine air, powder-filled days, and the rhythm of small ski towns, each piece carries that feeling of freedom wherever you go.

Every year, we release a collection honoring a different mountain town—highlighted through thoughtful details, sustainable materials, and quality craftsmanship that stands the test of time. When you wear SNO, you’re not just putting on apparel; you’re joining a community of snow lovers, explorers, and mountain-town dreamers who believe in intentional living and finding beauty in every storm.

Welcome to Sierra Nevada Onding.
Thanks for being part of the SNO family—Live the rad life.